Calling All Women Business Owners: It’s Time to Show Up & Own It

I recently took part of an online discussion among female founders about being visible to the gatekeepers. Gatekeepers are the folks who decide everything from which new businesses to feature in magazines to who gets VC money. The catalyst for the conversation was how magazines keep featuring ex-Silicon Valley employees, mostly men. Sure there are always exceptions to the rule, but the featured articles are often about startups founded by men. Needless to say, the irony is painful, given that women-owned businesses are expected to account for more than half of small business job growth by 2018.

So the question is: How do we women get past that?

There are undoubtedly many components to a satisfactory answer, and there are tons of articles online about the challenges that women face starting in business and running one. But there are two really important points that those articles seem to miss: Women need to show up and make sure the gatekeepers know we’re here, and we need to...

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