Brainstorming 101: A Primer

brainstorming Jul 17, 2018

A primer on how to brainstorming might seem as necessary as a primer on how to scratch an itch. How can you NOT know how to do it? It’s intuitive. Everyone knows how to do it, right? After all, we are constantly brainstorming…what to have for dinner, where to take the kids on their day off, which shirt goes with those pants, and so on.

However, when it comes to business, brainstorming often works best when rules are engaged and a framework is used.

The goal of brainstorming is to come up with solutions to a specific question, problem, or issue. It can be done alone or in groups. There are a myriad of techniques and tools that can be used.

The Rules

Visualizing a brainstorming session conjures up images of people sitting around a table, free-associating and tossing out ideas, while someone frantically writes down words on a large pad at the front of the room. In fact, you do not need a large group of people (although, depending on the problem, that could help), and you...

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Focus, People! (How to Cope with Entrepreneurial ADD)

I have a confession. Like many entrepreneurs (most?), I have EADD, or Entrepreneurial Attention Deficit Disorder AKA shiny ball syndrome AKA “SQUIRREL!” issues.

This simply means that, as an entrepreneur, I am an idea person and can be easily distracted. Sometimes this means my brain is constantly coming up with new businesses. Sometimes it’s coming up with ways to improve how something is done (my business or my clients’). Sometimes it’s because everything else seems to need to take precedent (kids, laundry, filing, email). Other days, like today, it’s visiting Facebook, LinkedIn, and taking calls, all while I’m trying to write this blog.

If you are an entrepreneur, you know exactly what I’m talking about. And if you’re an entrepreneur who isn’t working in your genius, you’re probably experiencing this nearly all the time.

Look, this does not mean that you have a problem. You aren’t a failure and you...

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