What's In a Name? Why We Are CEO Toolkits

start up Sep 12, 2017

 What’s in a name? Everything, even when it wasn’t what you intended.

I arrived at the name of this website (and by extension, business) by circumstance. The circumstance was that I did not want to use my name, and that I couldn’t find a domain name that included the word “business” that didn’t cost thousands of dollars. (Don’t even get me started on how people buy domains and then sit on them…who can afford to pay $5600 for a domain with the word “business” in it?) And I really didn’t want to make up a name that was too clever or completely irrelevant and no one would know what I was talking about.

On my 1324th attempt to get a decent domain, I found ceotoolkits.com (at the standard price). It was more than perfect. The name helped me clarify what I wanted to do here, which is to help you cultivate the CEO mindset. This is crucial whether you are a start-up entrepreneur or you’ve bought an existing business, whether you are a solopreneur or have 50 employees, and even if you’re a franchisee or MLM distributor.

If you own a business, you are ultimately responsible for its success. There may be factors beyond your control, some of which can only be remedied by closing, but there is a lot you can do to support your business and mitigate potential pitfalls and challenges.

The CEO mindset requires that you think BIG, think strategically, determine what you want, and figure out how to get there. There is nothing diminutive when embracing the CEO mindset. You take full ownership of your business, its success and challenges. You have the vision and you are overseeing the execution of that vision. You are The Boss.

And that’s why we are CEO Toolkits, helping you run your business like a boss

Let me know what you are doing to set your CEO Mindset.


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