We often see the reports on successful startups and their seemingly meteoric rise to stardom, or we read reports on a startup’s spectacular failure. What we don’t read about is what things they did or did not pay attention to in order to get where they are.
There are a whole bunch of factors that come into play, which range from corporate culture to investor relations to business operations—all of which, according to surveys, are key factors for a company’s demise or rise.
Remember: We don’t see what’s going on under the water, even though that’s where most of the action is. We only see the tip of the iceberg.